When you’re looking for Mr. or Mrs. Right, there are probably a number of things that you look for and that you couldn’t do without.
Some people on their hunt for the perfect partner go to extreme lengths and even draw up a checklist that they can use to assess and compare their prospective partners with their ideal image. Singles columns are full to the brim with coded language to help attract that perfect someone, with GSOH (Good Sense of Humor) being top of the list.
What about if you are on the hunt for the perfect Google AdWords Consultant? Do you have a checklist? Do you know what qualities you should be looking for? Do you know where to look for the Google AdWords Mr. or Mrs. Right?
When people find it difficult to find a partner in their personal lives, it is sometimes just down to the fact that they aren’t looking in the right places.
For instance, they’re looking for someone who likes to read lots and snuggle down with DVDs every night, but they’re looking for them in the biggest nightclubs in the city on the weekends. Doesn’t this just sound like a little bit of a wasted effort? The same applies to a Google AdWords Consultant. You need to know where to look.
Below is a list of effective ways to find that perfect Google AdWords Consultant
1. Place a Lonely Heart Advertiser’s Ad (these can be successfully posted all over social networking sites, particularly when you narrow them down and you select groups or pages where lonely Google AdWords Consultants are likely to be hanging out).
2. Find out where your neighbor, friend, competitor, work associate got their Google AdWords Consultant from (there’s nothing better than having the recommendation of someone in the flesh, even if you don’t end up following through with their recommendations).
3. Search through some online directories that can be trusted professionally (for example, have a look at who the Better Business Bureau considers to be the best in the Google AdWords Consulting business at present and this might help you sift out the diamond in the rough).
Guidelines For Must-Have Qualities The Best Google AdWords Consultants Have
You need to know what you’re looking for. You need to know what qualities your Google AdWords Consultant should have before you start the search and most definitely before you decide to tie the pay-per-click knot.
Find a Google AdWords Consultant who is Google AdWords Qualified. It is not a prerequisite to be qualified, but without these qualifications a consultant might only be able to offer a mediocre service.
2. Work Ethic
Generally, the people who live, eat and breathe pay per click are the best at it. If you call your potential Google AdWords Consultant, or email them, in the middle of the night and they respond within half and hour, that means they were probably still working away at someone’s campaign. Wouldn’t it be great to have a consultant on your team who just didn’t stop working for you and your pay-per-click success, despite their own lives and personal health? (witty reading tone is needed here)
3. Personal Qualities
A GSOH might be the kind of thing that you need from the perfect partner that you’re searching for on a single’s internet site, but is it really that important in a Google AdWords Consultant? Well, actually… maybe so! Pay-per-click management can be a very frustrating and tiresome job at times and you’re going to need someone who can remain on top of things, but who isn’t going to shout down at you on the phone when you admit for the 54th time that you really don’t understand why a 50% increase in conversions is such a cause for happiness.
4. The X Factor
Google AdWords Consultants can be found all over the place and so you can afford to be picky. The thing to consider at length, in order to select the Google AdWords Prince from the many, many Paupers, is the X-Factor.
While this is not an advert for Simon Cowell, nor an opportunity for anyone to spontaneously launch into their own rendition of “Ben” by Michael Jackson, the X-Factor can teach us something about how to select the perfect Google AdWords Consultant… follow your instincts.
We’ve heard many a time on the X-Factor TV show … “You just don’t do it for me, son” and that’s the end of what might have been a beautiful career in the music industry for a distraught 14 year old with nothing else planned in his life careerwise. But it’s the same with the Google AdWords Consultant.
Some that you come across are going to inspire you with confidence and others aren’t. Follow your instincts and trust in your general impressions. We do the same when we finally meet that special someone. We just “know” that they are the one. Let’s use our sensory radars to employ the best in AdWords Consulting too.
Forget about managing on your own and all that malarkey. Start searching for your Google AdWords Consultant with a GSOH in the places suggested above. Throw away that over-extended and useless checklist that you once had and just focus on qualifications, work ethic and personality. If your potential Google AdWords Consultant passes these first three hurdles with flying colors, just ask yourself one last thing…
Have they got the X-Factor for you and your company?
David Chapman is an expert in Google AdWords Advertising, and he provides useful tips on a number of areas of Paid Search Advertising via the Webrageous Blog.