MAd (Center) Scientists At Work

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Microsoft’s adCenter Labs area is growing by leaps and bounds in its offerings, but I couldn’t resist an admittedly lame attempt at characterization of the effort via this blog entry’s title (yes, I did mean to type “MAd” that way – shorthand for Microsoft Ad). Some tools are marked as “coming soon”, and others are demos only, so we’ll have to wait a little longer before passing judgment on the group as a whole. In particular, “emerging markets” may be a little grand for one section right now – the only tool available is in demo mode, only works for a few places in Washington state, and just detects your location via your IP address to serve up local ads related to your search query.

There are, however, some intriguing items that add up to an impressive array any online advertiser should take the time to visit, admire, and hope come to full fruition. All further evidence that Microsoft is taking its quest for the top of the search heap quite seriously – well, at least once they get everything actually working and based on more than a reported 10,000 data points.

Just one more cheap shot – I know it’s a “lab” area, but who forgot to spellcheck the title on the main demo/tool listing page? Last I looked, “presentaions” had another “t” in it. Oops. I may be picky (occupational hazard), but can’t Microsoft at least get their spelling error-free, even if their software rarely is?

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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2 Comments

  1. Anonymous

    Rule #1: When taking a pot shot at someone's poor spelling, it's important that you check your own.

    It's "Washington State" not "Washington state" and the proper use of "spellcheck" is "spell-check" or "spell check."

    Maybe the people in charge of creating the site were more concerned with the product than checking a metatag.

  2. Frances

    Hi Anonymous,

    You're right ... I bet they were concentrating on the product, and someone missed the typo. I still think that if you're Microsoft, you can't afford that kind of error.

    Your Rule #1 is valid, but isn't it "meta tag" rather than "metatag" and "potshot", not "pot shot" (as you wrote in your comment)? Sorry. IMHO, "proper use" is really dependent upon a word's evolution and which grammar book you prefer, but a typo is still a typo.