Microsoft’s adCenter Labs area is growing by leaps and bounds in its offerings, but I couldn’t resist an admittedly lame attempt at characterization of the effort via this blog entry’s title (yes, I did mean to type “MAd” that way – shorthand for Microsoft Ad). Some tools are marked as “coming soon”, and others are demos only, so we’ll have to wait a little longer before passing judgment on the group as a whole. In particular, “emerging markets” may be a little grand for one section right now – the only tool available is in demo mode, only works for a few places in Washington state, and just detects your location via your IP address to serve up local ads related to your search query.
There are, however, some intriguing items that add up to an impressive array any online advertiser should take the time to visit, admire, and hope come to full fruition. All further evidence that Microsoft is taking its quest for the top of the search heap quite seriously – well, at least once they get everything actually working and based on more than a reported 10,000 data points.
Just one more cheap shot – I know it’s a “lab” area, but who forgot to spellcheck the title on the main demo/tool listing page? Last I looked, “presentaions” had another “t” in it. Oops. I may be picky (occupational hazard), but can’t Microsoft at least get their spelling error-free, even if their software rarely is?