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Making Sense Of Mobile Traffic Responses
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About the Author
John Fairley (8 Posts)
John Fairley is the Director of Digital Services at Walker Sands Communications, a full-service marketing and public relations firm focused on delivering growth for business-to-business clients.
2 Comments
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As the number of web browsers using a mobile device continues to increase, website owners and marketers need to create a mobile strategy. While the amount of traffic will vary based on industry and target audience for now, things are only moving in that direction. It’s best to be prepared now instead of trying to play catch up once it’s too late.
Nick,
You are spot on about the need for marketers to create a mobile strategy now. We continue to see growth in mobile traffic to websites, as a percentage of all traffic. With increasing tablet and smartphone sales and usage, I do expect this trend to continue for some time. It’s better to start planning and budgeting now, rather than discovering down the road that it’s an issue and scrambling to try and address it.
If you built a mobile website 2 years years ago, you were bleeding edge. A year ago, cutting edge. Build it today and you can be a leader. Build it tomorrow, you will be a market follower.