Manage AdWords Within QuickBooks

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Yes, you heard it right. Intuit and Google have announced a strategic, long-term partnership. The next version of QuickBooks (2007) will provide users with the ability to manage their AdWords campaigns and other Google-related services right in the workflow of QuickBooks.

Intuit has also announced that their recently acquired service called StepUp will also be integrated into QuickBooks 2007. StepUp helps local service businesses establish their web presence.

According to Search Engine Watch, here are some of the ways Google products will be integrated into QuickBooks:

- AdWords integration. Users will now be able to manage their Google AdWords campaigns from the QuickBooks interface.
- Quick listing on Google Maps. QuickBooks 2007 will have the ability to quickly populate fields for Google Maps listing.
- Product feed to Froogle. StepUp has been working with Google to provide local retailer inventory information to Froogle.
- Google Desktop integration. QuickBook users will now be able to search their data with Google Desktop.

This latest move gives Google a huge advantage over its competition. Through Intuit, Google gets instant access to millions of potential advertisers. This also makes Google services much friendlier for local small businesses.

As for Intuit, this partnership increases QuickBooks’ value as a service. Thousands of their customers are already advertising with Google and the ability to manage their campaigns in the workflow of QuickBooks is a major benefit.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Frances

    Let's not forget too that Intuit is the producer of Turbo Tax in the U.S. and other tax software in countries such as Canada. Quicken is also in their stable of titles.

    The extra exposure just from those who use TurboTax (individuals and accountants) to prepare their tax returns each year will be extremely significant, I think.