This morning Andy down at Marketing Pilgrim pointed to an interesting Clickz article that talks about marketing spending trends in both offline and online media.
It turns out that according to the Winterberry Group, offline marketing spending has grown 5.5 percent annually since 2003, while online marketing spending has grown 7.8 percent annually during the same time period.
There is no question as to whether the search industry is growing; we can see it on a daily basis. Increased spending from advertisers allows major industry players to offer more ways to advertise. Expanding the range of advertising options is good for advertisers; keeping all your eggs in one basket is never a good idea anyway.
This post being the first since our website opened, I would like to give a quick overview of what we will cover here at the Search Marketing Standard Blog. As you might already have realized, the search engine industry is growing fast and the number of ways to benefit from it are also increasing. We will be analyzing and discussing different ways your business can benefit. We will help you understand your options in order to make them work for you. I sincerely hope that along with our quarterly magazine (the first issue is coming out in May), we will be able to discuss the ins and outs of the search industry in a direct, simple form with something for all readers (newbies and experienced alike).