Marketing to Generation Y and Its Relation to Media Usage

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About the Author

(35 Posts)

Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.

8 Comments*

  1. Rebecca Kelley says:
    June 28, 2007 at 1:42 pm

    You would think game consoles would be up from last year. This chart is intriguing.

  2. Snoop Bloggy Blog says:
    June 28, 2007 at 1:47 pm

    Nice post Mr. Whyte. I knew it was time to start making advertisement rap songs!jk

  3. Cher says:
    June 28, 2007 at 1:51 pm

    Nicely said. Good call on these ‘gaps’ they are instant money makers when you can find them, and if you know how to market to them….

  4. Adam Maywald says:
    June 28, 2007 at 1:56 pm

    Great article Joe! Nice use of graphs in the piece.

  5. Adam Penberthy says:
    June 28, 2007 at 6:49 pm

    Great article. It’s similar findings to what we are seeing out here in Australia. I run a marketing firm specialising in connecting and engaging Gen Y, and we have been looking at similar research needs – looking at what other media is being used whilst watching TV, DVDs… the uptake in social networking/or its demise etc.

    We are seeing a significant reduction in TV viewing here in Australia – our latest study of 18-24yo’s showed that the majority watched between 0-3 hrs of TV (pay and free) per week. I wonder where that sits against the US?

    Thanks for the post!

    Adam Penberthy – Fresh

  6. Joe Whyte says:
    June 28, 2007 at 7:32 pm

    Hey Adam,

    Great question. In the United States I do not have the exact numbers but I know that we consume about 4-6 hours of tv a day on average. The younger generations obviously consume more but whats interesting is that they are multitasking far greater then the later generations.

    With the growth of technology and the education on this technolegy at a younger age its no wonder our 12-17 year olds are conusming so much more then people my age (26).

    Thanks for the comment!!!

    Joe Whyte

  7. Andrey Milyan says:
    June 28, 2007 at 9:20 pm

    Here is some more info on the TV vs. Internet consumption: http://www.internetnews.com/bus-news/article.php/3685711

    There is also this interesting but a bit old article from Clickz: http://www.clickz.com/showPage.html?page=3455061

    Adam, this should give you a better idea of how TV consumption in US is affected by the Internet.

  8. Sean says:
    September 1, 2007 at 12:37 am

    Thank you for the statistic graph, I will be using it for an article at http://www.warriorblog.net

    Thank again!

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