You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Measuring Pay-Per-Click Performance”.
Measuring Pay-Per-Click Performance
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Pay-Per-Click articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
2 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
Ain’t it the truth Kevin. Surprise-wise when it comes to client attitudes about metrics anyway.
I work a lot in the small business market, it is especially true there. Getting customers and their web support folks to understand the importance of metrics can be difficult. You wouldn’t think so, after all it is there money we are trying to protect, but such is the case.
My #1 problem as a ppc manager and consultant is getting client cooperation when it comes to metrics. It is partly a resource problem, but largely an priority problem.
-T
Hi Kevin,
I agree, metrics are a critical component to consider in any marketing tactic. As someone who is extremely interested in quantitative methods and valid instruments of measure, I was fascinated by Marketo’s integration of adwords and salesforce within their PPC Management program. Here’s the demo if you’re interested.
This takes a lot of the busy work (research, landing page optimization, etc) out of managing a ppc campaign
Enjoy!