Comments on: Measuring Pay-Per-Click Performance http://www.searchmarketingstandard.com/measuring-pay-per-click-performance Fri, 10 Feb 2012 15:42:14 -0500 hourly 1 http://wordpress.org/?v=3.3 By: Melinda http://www.searchmarketingstandard.com/measuring-pay-per-click-performance/comment-page-1#comment-497 Melinda Fri, 25 May 2007 00:27:43 +0000 http://www.searchmarketingstandard.com/blog/2007/05/measuring-pay-per-click-performance.html#comment-497 Hi Kevin, I agree, metrics are a critical component to consider in any marketing tactic. As someone who is extremely interested in quantitative methods and valid instruments of measure, I was fascinated by Marketo's integration of adwords and salesforce within their PPC Management program. Here's the <a href="http://marketo.com/demo.php" rel="nofollow">demo<a> if you're interested. This takes a lot of the busy work (research, landing page optimization, etc) out of managing a ppc campaign Enjoy! Hi Kevin,

I agree, metrics are a critical component to consider in any marketing tactic. As someone who is extremely interested in quantitative methods and valid instruments of measure, I was fascinated by Marketo’s integration of adwords and salesforce within their PPC Management program. Here’s the demo if you’re interested.

This takes a lot of the busy work (research, landing page optimization, etc) out of managing a ppc campaign

Enjoy!

]]> By: Tom Hale http://www.searchmarketingstandard.com/measuring-pay-per-click-performance/comment-page-1#comment-496 Tom Hale Wed, 16 May 2007 18:14:23 +0000 http://www.searchmarketingstandard.com/blog/2007/05/measuring-pay-per-click-performance.html#comment-496 Ain't it the truth Kevin. Surprise-wise when it comes to client attitudes about metrics anyway. I work a lot in the small business market, it is especially true there. Getting customers and their web support folks to understand the importance of metrics can be difficult. You wouldn't think so, after all it is there money we are trying to protect, but such is the case. My #1 problem as a ppc manager and consultant is getting client cooperation when it comes to metrics. It is partly a resource problem, but largely an priority problem. -T Ain’t it the truth Kevin. Surprise-wise when it comes to client attitudes about metrics anyway.

I work a lot in the small business market, it is especially true there. Getting customers and their web support folks to understand the importance of metrics can be difficult. You wouldn’t think so, after all it is there money we are trying to protect, but such is the case.

My #1 problem as a ppc manager and consultant is getting client cooperation when it comes to metrics. It is partly a resource problem, but largely an priority problem.

-T

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