So you’ve just invested large amounts of time and money into a search engine optimization (SEO) campaign and you are noticing that your site is getting more traffic. Sounds like your SEO campaign was a success, or was it? How can you be sure that your SEO campaign is responsible for your recent surge in traffic? You need to look at some key numbers to see whether or not your SEO campaign is as successful as you think it is.
In this article I’ll provide you with an overview of web analytics, the basic metrics, and the metrics you should be tracking for your SEO campaigns.