Microsites: Fleeting Fad Or Solid Search Strategy?

• Tweet

Although far from the fashions gracing the catwalks of New York, Paris, and Milan, search engine marketing trends come and go just as quickly. Microsites are a perfect example. Let’s take a closer look at the pros and cons of this current favorite of the search world, and in the process help you determine whether a microsite strategy warrants an investment on your part.

What Is The Value Of A Microsite?

According to Wikipedia, a microsite — sometimes called a mini-site or weblet —“is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.”