Comments on: Microsoft Book Search Much Less Controversial http://www.searchmarketingstandard.com/microsoft-book-search-much-less Search Marketing Standard is the leading print publication covering the search marketing industry. It was launched early in 2006 with the goal of providing readers with practical, relevant, and easy-to-understand information they could apply to directly improve their search engine marketing campaigns. Thu, 09 Sep 2010 06:08:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andrey Milyan http://www.searchmarketingstandard.com/microsoft-book-search-much-less/comment-page-1#comment-150 Andrey Milyan Thu, 07 Dec 2006 03:07:00 +0000 http://www.searchmarketingmagazine.com/blog/2006/12/microsoft-book-search-much-less.html#comment-150 Financial factor is just one of the motivators. We can also include fame and recognition, wouldn't you agree?<BR/><BR/>So is Google taking away well deserved recognition? Tough call. But there is a parallel with illegal music downloads problem. Do the artists get exposure by having their songs shared on Kazaa? Or is it that they were already famous and would benefit more from actual sales of their CDs? When all of this information becomes so readily available, can it be stopped? Should it be stopped?<BR/><BR/>Then again, if we take global perspective on this issue, is organizing world's information even possible? Should it be done by one company? Should we sacrifice copyright laws in order to be able to search for more or search better? How will that affect future inventions and works of literature?<BR/><BR/>I think I'm getting too philosophical but these are important questions never the less. I guess what I am trying to say here is that the World Wide Web is the phenomenon (although created by humans) that we understand as much as we do tornadoes or global warming. In reality we have no idea how it will impact our lives, in both positive and negative ways. And Google is the engine of that phenomenon and I guess the most we can do is sit back and enjoy the ride :) Financial factor is just one of the motivators. We can also include fame and recognition, wouldn’t you agree?

So is Google taking away well deserved recognition? Tough call. But there is a parallel with illegal music downloads problem. Do the artists get exposure by having their songs shared on Kazaa? Or is it that they were already famous and would benefit more from actual sales of their CDs? When all of this information becomes so readily available, can it be stopped? Should it be stopped?

Then again, if we take global perspective on this issue, is organizing world’s information even possible? Should it be done by one company? Should we sacrifice copyright laws in order to be able to search for more or search better? How will that affect future inventions and works of literature?

I think I’m getting too philosophical but these are important questions never the less. I guess what I am trying to say here is that the World Wide Web is the phenomenon (although created by humans) that we understand as much as we do tornadoes or global warming. In reality we have no idea how it will impact our lives, in both positive and negative ways. And Google is the engine of that phenomenon and I guess the most we can do is sit back and enjoy the ride :)

]]> By: chris http://www.searchmarketingstandard.com/microsoft-book-search-much-less/comment-page-1#comment-151 chris Thu, 07 Dec 2006 02:04:00 +0000 http://www.searchmarketingmagazine.com/blog/2006/12/microsoft-book-search-much-less.html#comment-151 I'm not sure that every author is totally motivated soley by the financial factor. There's more involved in copyright protection than just royalties - a lot of intangibles go along with the creation of something unique that you hope will inform or influence others. Nevertheless, I do agree that Microsoft is going to have a pretty weak offering if they limit themselves to items that are no longer copyright-protected, unless they do some darn good advertising and/or deals to have some other information available. I’m not sure that every author is totally motivated soley by the financial factor. There’s more involved in copyright protection than just royalties – a lot of intangibles go along with the creation of something unique that you hope will inform or influence others. Nevertheless, I do agree that Microsoft is going to have a pretty weak offering if they limit themselves to items that are no longer copyright-protected, unless they do some darn good advertising and/or deals to have some other information available.

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