Today, Microsoft announced the launch of their own ad network, Microsoft Digital Advertising Solutions. Microsoft claims that advertisers will be able to reach “more than 465 million consumers each month across the MSN(R) network and millions more through Windows Live(TM), Xbox Live(R) and Office Online.”
The ad network includes MSN and Windows Live and will potentially include Xbox, Office Online, Windows Mobile and Microsoft TV. However, most of the products that are part of the network are not yet available. This means that for now, the advertisers are stuck with the same old MSN and Windows Live services.
Microsoft also claims that by avoiding third party websites, it can deliver better quality traffic and reduce, if not eliminate, the click fraud problem.
It is about time Microsoft started building upon its existing infrastructure. With so many products and services, Microsoft has the potential to become a serious competitor to Google and Yahoo. But not yet …
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About the Author
Andrey Milyan
Andrey Milyan is the editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
