Microsoft has announced that live.com is out of beta and should replace search.msn.com. For you, as an advertiser or an SEM professional, this doesn’t mean much. The search engine is still the same; the only thing that’s different is the user interface.
Based on their latest press release, Microsoft hopes to attract more searchers with this new and improved look.
The latest rebranding move also comes as the next logical step in creating the Windows Live line of products and services. Microsoft is working to create a series of web-based OS and office applications and integrate them closely with their search engine.
UPDATE: I’ve just noticed that the mobile version of Live.com no longer has Hotmail and Windows Live Mail as two separate links. Instead Hotmail has been entirely replaced by Windows Live Mail.