Title: Mobile Insider Summit
Location: Key Biscayne, FL
Visit Conference Site: Click here
Description: Mobile Year One: The After-Action Report
“In case you missed it, the ‘year of mobile’ is already here. In the fourth quarter of 2010 most major brands ramped up their mobile efforts to unprecedented levels. By most estimates, U.S. mobile advertising will be more than a billion dollars business in 2011. The iAd and rich media campaigns finally kicked in. Google’s dominance of mobile Web advertising solidified as many brands finally turned the lights on at mobile sites. In-store apps proliferated. Mobile platforms moved from marketers’ “wish lists” to their gotta-have agendas for the holiday buying season. It is time for an interim report. What did we learn from the mobile’s first big holiday roll-out of apps, sites, CRM, couponing and m-commerce efforts and its first big year of investment? The Mobile Insider Summit brings together the best thinkers and practitioners in mobile marketing and media to share the real-world learnings from this first year in which mobile became a serious part of the marketing mix.
Top marketing and agency executives will report on what worked and didn’t work in their most recent efforts, from leveraging mobile as a branding vehicle, to moving people into stores for that all-important holiday season. This was the year that brands started working with the new generation of local mobile providers and began partnering with media companies as they extended their reach to consumers on smart phones and now tablets. In an intimate and relaxed conversation among high-level peers, the Mobile Insider Summit brings together the people responsible for mobile strategies and mobile budgets in order to network, collaborate and share real world results of mobile marketing’s first big year.”
Start Date: February 2, 2011 through February 5, 2011