Title: Mobile Insider Summit
Location: Key Largo, FL
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Description: Next Case Scenarios: Getting Ahead of the 2012 Curve
It is time for mobile marketers and media to get back ahead of consumers in 2012. In the retail aisles, in front of the TV, at your Web sites and across the social networks, consumers and their smartphones disrupted the mediascape last year in places, in ways and at a rate that left us all playing catch-up. The Winter Mobile Summit looks ahead to that next curve and gets you back in front of users as they go around the bend and go “mobile first.” Where should marketers place their next mobile bets? From multi-screen brand strategies to the expected explosions in social and local mobile marketing spend, from the smartphone revolution at retail to the shiny objects of QR, second screening and Augmented Reality, our discussions and unique, daily roundtable format will prepare you for the trends that will take everyone else “by surprise” in 2013. Case studies from brands testing the bleeding edge will help you scout the next territory. And exclusive research forecasts on mobile media, marketing and local spend will premiere at the Summit.
Date: January 25-28, 2012