Mobile Series Introduction

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Cellular phone, wireless phone, mobile phone, or just plain “my mobile” – no matter what term you use to describe the device, there is little doubt that it is changing the way you communicate. By the end of 2007, mobile subscriptions reached the equivalent of more than half the global population – some 3.3 billion. For search engine marketers, the increasing role mobile plays in satisfying our wish for instant information when we’re not at our desktop or handy to wifi for our laptops can no longer be ignored. Consumers are increasingly searching the web via their mobiles for everything from ideas on where to eat to keeping ourselves occupied while we wait for the bus or travel the subway on our morning commute.

For the past few years, people in the search marketing industry have been saying “this is the year mobile search will take hold” and yet little seems to have changed — until now. Advances in technology, the improved marketing of smartphones (helped by the popularity of the iPhone from Apple), even the continued growth of a segment of the population that has thrown away its landlines for total reliance on mobile – all indicate that consumers are more likely than ever to begin exploring the mobile web. With that in mind, we contacted three individuals — all well-respected experts on the mobile web — and asked them to help put together a series of articles about SEM-related aspects of mobile.

The following three articles are the result. First, Kim Dushinski writes about why you need a mobile website and the different ways to go about procuring one. Bryson Meunier follows with a detailed look at SEO for mobile, with ideas and resources for optimizing your site. Bena Roberts rounds out the trio with an analysis of opportunities for paid search in the mobile environment. Together, the articles provide a starting point for deciding how to make the leap to mobile — or helping your clients to do so — with a lot of great information to guide you along the way.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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