Cellular phone, wireless phone, mobile phone, or just plain “my mobile” – no matter what term you use to describe the device, there is little doubt that it is changing the way you communicate. By the end of 2007, mobile subscriptions reached the equivalent of more than half the global population – some 3.3 billion. For search engine marketers, the increasing role mobile plays in satisfying our wish for instant information when we’re not at our desktop or handy to wifi for our laptops can no longer be ignored. Consumers are increasingly searching the web via their mobiles for everything from ideas on where to eat to keeping ourselves occupied while we wait for the bus or travel the subway on our morning commute.
Mobile Series Introduction
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About the AuthorAndrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.