Quarterly Web Traffic Infographic

Mobile Traffic Up Sharply In 2012

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A report released today by Walker Sands indicates that mobile use increased rather sharply through 2012. Their Quarterly Web Traffic Report compared mobile traffic in December 2012 (being 23% of all web traffic) to that of December 2011, discovering an 84% increase in total web visits. The bottom line? Almost 1 in every 4 website visits is via a mobile device.

As the company’s Director of Web Services & Social Media, John Fairley, stated, “Mobile traffic is increasing at a significant rate each year. In January 2011, we found mobile traffic accounted for only six percent of total website visits. Now, nearly two years later, mobile accounts for nearly a quarter of all website visits. Mobile is no longer an option, but a necessity. Companies must develop a user-friendly mobile site to keep pace with traffic that consistently doubles year-over-year.”

A Walker Sands infographic (to the left) illustrates the traffic stats, as well as showing traffic share by device.

It’s really no surprise that Blackberry struggled with traffic a bit, while the iPhone continued to gain traffic share.

Even though the iPad and iPad Mini only gained slightly, keep in mind that smartphones are still the main environment in use for mobile traffic. It’s likely that tablet share will increase through 2013, however, since the impact of the iPad Mini on the overall market in 2012 was minimal, having been released late in the year. The popularity of Apple products can’t be ignored for those involved in mobile, and savvy web designers and online marketers will make sure that their sites display well on both the smaller and regular size of tablets if they wish to remain ahead of the curve.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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One Comment

  1. Mobile search is getting bigger and bigger and this is something webmasters can't and shouldn't ignroe anymore. A mobile version is a mandatory part of every website nowadays.