A recent study by MarketingSherpa reveals that 49.2% of consumer marketers are tracking mobile search campaigns as a potential tactic, and 13.8% will definitely conduct a full mobile campaign or test this year. Mobile search is a rapidly growing marketing tactic, and the numbers don’t lie.
Although it still has many hurdles to overcome, there is a large demand for mobile marketing. By focusing on mobile search marketing, you can stay ahead of your competition and help support your offline marketing campaigns. Here are some thoughts on how mobile marketing campaigns can affect your marketing goals and what the future holds for mobile search marketing.