Comments on: Money Saving Pay-Per-Click Tips

By: Hoodia

Hoodia — Tue, 29 Mar 2011 07:31:59 +0000

Thanks for the following tips, i think for ppc the keyword selection and keyword prominence is very important,it should not be as the regular seo.

By: Dennis Brennan

Dennis Brennan — Wed, 17 Mar 2010 03:50:59 +0000

Constant attention to the SEO side of the house as well.

Without consideration, overall PPC cost could rise as ad spend is cut. Site best practice current strategies and algorithm’s that change determine relevancy and higher quality scores… = lower per click cost

By: david dealaday

david dealaday — Sat, 13 Feb 2010 10:39:31 +0000

@ Rob Bunting I agree with you, and will proably vote that way as well…well said!

By: Rob Bunting

Rob Bunting — Thu, 19 Mar 2009 18:48:30 +0000

There are some good tips here Rebecca, nice article.

I would definitely recommend folks re-consider listings, particularly on Google where you can see results by site and exclude those that not converting for you or aren’t as relevant to your products. Also, try adding specific Placements in Google so you can place your ads on specific properites.

As for having too many keywords, a couple other suggestions for refinement include narrowing your match type from broad to “phrase” or [exact] matching and adding negative keywords where appropriate. For example one of my clients sells pirate hats like you would wear to a costume party, so we could try a phrase match for “pirate costume hat” and add the negative keyword -Pittsburgh so that people looking for a Pirates baseball cap would not see my clients’ ad.

By: Oceanside SEO

Oceanside SEO — Wed, 18 Mar 2009 05:15:37 +0000

Nowadays it seems everybody is bringing back the Content Network as a
cost efficient option.

Might be time to give it a try!