Have you looked at MySpace lately? Just thought it was a place where moronic teenagers hung around in cliques looking to pick on each other? Well, the latest stats out show that Google and Yahoo! and any other search engine that relies on advertising dollars to keep the show on the road had better start thinking about MySpace and other social networking sites as a place not just to advertise, but also as a means of building your brand (create a MySpace space just for your product) or launching a new product in a way that encourages interactivity with consumers – and not just the teen crowd.
Today, MySpace has 94 million registered users. Their primary demographic is about a 50/50 split between males and females, ages 16 to 34. However, a common misconception is that MySpace is primarily made up of kids and teens. In fact, 80 percent of the audience is above 18. MySpace’s 30-plus demographic is its fastest-growing group.
According to Hitwise, MySpace had the highest number of unique U.S. visitors in July, outranking even Yahoo and Google. What we have is a new site that’s very quickly positioned itself to effectively compete against the Internet’s biggest properties.
If you’d like to learn more about where this is coming from, the quote is from a great article on ClickZ by Pete Lerma. Check it out … it might make you think about where you should experiment with your ad spend next time you want to try something different.