For quite a while now, I’ve been thinking about why there is such a limited supply of people with a good working knowledge of SEO/PPC available for hire?
Companies and SEM agencies are struggling to recruit talent. Many SEM agencies wind up turning away prospective clients because they don’t have enough manpower to manage them adequately. And getting new hires isn’t easy at all, since most traditional marketers are not too familiar with SEO and PPC.
If you look at it from the corporate angle, the situation is even more dire. Many corporations would prefer to hire people in-house to manage their SEM efforts rather than outsource it to agencies. But they don’t have a choice, since it’s incredibly difficult for them to find people and even more difficult to train them.
From the educational point of view, I was wondering when colleges and universities will begin offering courses in search marketing to their students? After all, being knowledgeable in SEO/PPC these days is pretty much a sure-fire way of landing a very well-paying job in a pretty exciting industry. Furthermore, online marketing is quickly catching up with all other forms of media, so somebody that doesn’t know the fundamentals will actually be at a disadvantage in today’s business world.
So, who does the burden lie with? Is it the colleges and universities that are being expected to churn out graduates with knowledge of search marketing? Or is it with individual agencies and businesses to find fresh minds and mold them until they become experts?