Many online marketing professionals spend tens of thousands of dollars on paid search campaigns every month. A company wants to know it is investing its money, not throwing it away. Marketers want to track every aspect of campaign performance to understand how dollars spent translate into new business. The solution? Online campaign analytics tools.
Online campaign analytics have come a long way since the days of simple click-through tracking, with a variety of sophisticated technologies currently available to help marketers calculate the Return on Investment (ROI) on search marketing investments. These tools can provide a business with a good idea on how many impressions, click-throughs, sign-ups and shopping cart purchases an online ad campaign generates. These tools work well for companies that market and sell simple, moderately priced products over the Internet.