OMMA – Behavioral

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“When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this “recession edition” of OMMA Behavioral we get down to cases and explore how marketers are making the most of data-driven plans here and now.”

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.