Location: San Francisco, CA
Description: a�?When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this a�?recession editiona�? of OMMA Behavioral we get down to cases and explore how marketers are making the most of data-driven plans here and now.a�?
Date: July 30, 2009