OMMA Behavioral

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OMMA Behavioral

Title: OMMA Behavioral

Location: San Francisco, CA

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Description: “When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this “recession edition” of OMMA Behavioral we get down to cases and explore how marketers are making the most of data-driven plans here and now.”

Date: July 30, 2009

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