Title: OMMA Metrics
Description: “Evolving Analytics: Understanding Digital Behavior to Improve Business Performance — Digital measurement in the second decade of the 21st century has evolved into a critical business activity for value generation. A comprehensive understanding of how digital behavior influences and impacts business performance, revenue, brand, and customers enables competitive advantage. Successful companies realize these facts and place emphasis on the importance of building cross-functional capabilities for measuring and analyzing digital performance. However, to compete utilizing metrics and analytics requires significant investment in people, technology, and process reengineering to become a�?data-driven.a�?
Date: March 23, 2011