OMMA Metrics & Measurement
Title: OMMA Metrics & Measurement
Location: New York City
Visit Conference: Click here
Description: The art and science of online measurement has never been more challenging than it is today. New mediums are sprouting up overnight and users are actively engaging with each other and brands on the web like never before. Although an innovative and exciting time to be in digital, there are many challenges to be faced in knowing where to spend your marketing dollars and how to measure the efficacy of your online campaigns.
Date: February 24, 2010
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