OMMA Metrics & Measurement

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OMMA Metrics & MeasurementTitle: OMMA Metrics & Measurement

Location: New York City

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Description: The art and science of online measurement has never been more challenging than it is today. New mediums are sprouting up overnight and users are actively engaging with each other and brands on the web like never before. Although an innovative and exciting time to be in digital, there are many challenges to be faced in knowing where to spend your marketing dollars and how to measure the efficacy of your online campaigns.

Date: February 24, 2010

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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