OMMA – Mobile

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“The pre-game show is over; the tests are in. Major brands have been dabbling in a mobile marketplace that generates more hype than light, more good intentions for investment than actual budget commitments. Now it is time for this platform to show its hand and demonstrate precisely where and how it adds to media and marketing’s bottom line.
OMMA Mobile calls everyone hands: marketers, vendors, brands and carrier to show us their proof and their numbers. What are the best campaigns out there, and what return did advertisers expect and get? More to the point, where do mobile technologies and brand strategies need to bet next finally to cash in on the platform’s potential?”

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.