There are two others that stand out besides Hale though, and I wanted to point them out by way of some strong contributions they’ve made.
First there’s Evan Roberts at PPCLab (Evan’s a former colleague of mine). Check out his recent post “Say it ain’t so! Yahoo introduces Ad Quality into ad rankings.”
What does it mean to paid search that Yahoo’s following Google by scoring its ads for quality? Probably that the advertiser experience will get worse while the searcher’s experience will get better.
I surmise that this will increase Yahoo’s bottom line, as they are an advertising first company, while Google’s an engineering first company. They would not have chosen this route if it were not ultimately profitable.
Another great paid search resource comes from another former colleague of mine Al Scillitani. He’s a masterful paid search marketer who writes for theSEMZone.
He recently wrote Adding Match Types To Your PPC Account May Decrease Conversions. Much of what he writes in this post is over my head, but he clearly demonstrates that a) he researches his concerns in forums and b) writes directly to Google for answers too. That level of thoroughness earned Al my subscription to his feed.
So that’s what I’ve got folks. So Al, Evan and Tom – can you guys recommend any good paid search resources out there? Anyone else have favorite resources? And do you have any thoughts on why paid search marketers haven’t been writing in depth quality link bait like the recent Ultimate Guide to Building the Perfect Link?