Synopsis — Joe Devine, CEO of The Search Engine Guys, is well-known for his experience in working with prominent law firms, providing quality web marketing services to them and other businesses. With a broad range of experience in all aspects of search engine marketing, Joe joins us to answer some questions about online reputation management, an area that is obviously close to the heart of law firms in particular, but needs to be an important part of any business’s online marketing plans. Joe discusses not only the incredible impact that negative reviews and dissatisfied customers can have on a company’s online reputation, but how to manage the situation to avoid such occurrences.
With some specific nuts-and-bolts tips on counteracting negative comments that may appear in search engine results when your company’s name is googled, he provides insight into how you can use tactics such as multiple entities and a robust social media profile strategy to mitigate problems and work on turning your online reputation around if you have encountered problems (including a specific case from a client to illustrate the tactics discussed).
The complete article follows …
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