Online Reputation Management: Interview with Andy Beal (Fall 2008)

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Andy Beal is an Internet marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowe’s, Quicken Loans, and NBC. He is the co-author of the critically acclaimed online reputation management book Radically Transparent, editor of Marketing Pilgrim, and founder of Trackur.com.

SMS: Andy, you have done a tremendous job in the field of online reputation management, releasing the reputation management tool, Trackur, and publishing a book, Radically Transparent. Why did you decide to shift your attention to online reputation management?

Andy: The shift happened a few years ago as I began to see a gradual increase in demand for this type of service. The book was an opportunity to bring together that advice and really help those who want to understand online reputation management. The book took about a year to put together. Radically Transparent was released this spring, and since the release of the book, it just seems as though online reputation management has become the major focus of the consulting and services that I offer.