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Optimized Local PPC Targeting
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About the Author
Chris Stiner (24 Posts)
Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.
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Great to see such high quality PPC information, this is a subject I have been researching for quite sometime and you have provided me the information required.
Mark McCulloch
.-= Mark McCulloch´s last blog ..Time Management – 4 Key Tips to Time Management That Help You Run Smoothly =-.
[...] Local is still the buzz word of the moment. Search Marketing Standard has a post this week on Optimized Local PPC Targeting. The post explains how and why you should set up a local campaign and a national campaign if you [...]
Campaign A ip addresses? Sorry I am not sure what you are refering to here? Can you help me out? I understand campaign B and your advice is great, thank you.
Thanks for your tips, it really useful in PPC special in targeting in specific area.
.-= pravakar´s last blog ..ADVANCE TIPS FOR ONLINE MONEY MAKING & OPTIMIZE TECHNIQUE IN SQUIDO. =-.
Hey Bill – Regarding campaign A, Geo-targeting is done by ip address.
Thanks!
Chris-
Great article, but by doing these two things A and B – wont you “overlap” ? I mean how would you make sure A doesnt fill out B’s spots?
I dont know if you understand me, but hope you do!
Campaign B seems quite interesting to me. I do not know if I am understanding it completley but why would you want to optimize nationally. It seems like it would be way to much work setting up the campaign for the benefits you will receive from it. How many people in Texas would really be searching for dentists in San Francisco? It just seems weird. Can you explain a little more the reasoning behind doing a national campaign when you have a strictly local company?