Know Your Options in Google’s Content Network

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Many people are scared of the content network. Too many horror stories or nasty personal experiences involving wads of lost cash. Turn on Google search, maybe Google’s search partners, and call it good. Content network? Horrible traffic quality. Huge numbers of wasted clicks. This mindset is understandable enough. Since it consists of all Internet sites that show Google ads, it’s a tumultuous and ever-growing, ever-changing landscape. Content has always been much more of a “wild west” and infinitely less simple and predictable than straight, old-fashioned Google search. Some businesses have literally bankrupted themselves using Google content.