I just read a kind of interesting article by Michael Murray, VP of Fathom SEO on “Improve Your SEO in Minutes With Titles” via iMedia Connection. In it, he suggests that the page title is likely the most important piece of the puzzle in SEO. He then goes on to explain why (5 good reasons) and within that talks about what I think is probably the most revealing part of the article – the difficulty SEMs have with persuading a company to resist some of the more traditional marketing methods that work in other media when trying to move their website up the organic SERPs. Been there, done that!
The lesson here is that you need to get the ranking first and later fill the page title with other information. If you must use the company name within the page title tag, then hope that it will be a short name. When the Tinkering Games begin, shift your attention to the end of the page title for an appropriate position, if the business name must appear.
Maybe not rocket science, but an interesting read, nevertheless.