Wall links to a review of ReviewMe by industry writer Sugarrae. She notes:
The site I had reviewed was given two links to the homepage with the site name as the anchor. The review was close to 300 words and they also added our logo to the review (which was also linked for a third link to the homepage from the review page). [...]Another thing to note is that the site I had reviewed is most certainly a good one. I might be biased, but I think it is one of the best in the sector. So, the great review we were given as a result no doubt helped with bringing traffic through.
Sugarrae’s example gives some good insight into who’s likely to work best with the service – folks whose sites and services already kick butt Neither Wall nor Sugarrae used the service solely to generate links, and both definitely went into it with an open mind regarding the actual REVIEW portion of the service.
These folks aren’t paid to make your product, site or service sound good, only to tell their readers what they think about it.
If you use the service be sure to do your diligence investigating WHO’s writing your review and how they’ve reviewed others in the past. If your site’s well below your industry’s standard you may be better off buying a directory submission after all.