Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a well-optimized and successful PPC campaign.
One significant issue marketers face is that paid search campaigns often fall short of their volume targets. In this white paper, Marin Software examines some of the reasons that may happen. Included in the report are:
- Reasons why marketers end up paying less per conversion than they are willing to
- A real-life case study from a Marin Software client.
- Keyword waterfall analysis.
If you are facing a volume shortfall in your paid search marketing campaigns, download this white paper to learn why this may be happening. By using the keyword waterfall analysis technique provided in the report, you can analyze your own campaigns to decide if the solution includes considering increasing your bids.