Synopsis — Pay-per-click advertising is a global opportunity. And like all global opportunities, business is not always conducted in English on the search networks that pay-per-click advertising is placed. Christian Arno, in his article “Parlez-vous Pay Per Click (PPC),” estimates that only about 1/4 of all web users use English as their online language. For those who choose to explore multilingual options with PPC, there is literally a whole world to explore. Arno sets out a seven step process for those interested in exploring the opportunties available to them in non-English language PPC advertising, with plenty of tips to make sure you make the right choices in setting up and following through with your ad campaigns.
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