Bill Slawski is the Director of Internet Marketing for Key Relevance, Inc., and writes about search engines and search-related patents on his blog at seobythesea.com. With an undergraduate degree in English from the University of Delaware, and a Juris Doctor degree from Widener University School of Law, he began promoting web pages in 1996.
SMS: Bill, you are considered to be a “patent guru” by most experts in the search marketing industry. How did you come to develop such a unique approach to search engine marketing research and how does this fit in to the service you provide for your clients?
Bill: My interest in search-related patent filings came from a desire to try to get as much information as possible directly from the search engines themselves, and to try to understand their perspective on search and the web. I dislike the term “guru,” because it’s misleading. While I often write at my blog about the patent filings that I find, I urge people to read the documents themselves and form their own opinions about what those documents say. I look at patent filings because they are primary sources of information that haven’t been filtered by opinion or folklore.
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