Pay Per Call Ads: Living Up to the Promise? Report from SMXLoMo

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• by Hallie Janssen in Pay-Per-Click
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About the Author

Hallie Janssen (20 Posts)

Hallie Janssen is Vice President at Anvil Media, Inc., a search and social media marketing agency. Janssen also teaches a social media class with the Online Marketing Institute in conjunction with Wharton Interactive. Contact Hallie at 503.595.6050 x221 or Twitter.com/Hallie_Janssen.

1 Comment

1. Emmanuel says:

   October 3, 2007 at 7:14 am

   Hi Hallie,

   One thing about Pay per call is that it requires someone to answer the phone – which costs money – specially if this is a person from the “A” team. I think it would be justified to take this into account when calculating ROI for Pay Per Click Vs Pay Per Call.

   Emmanuel
   GetBiz UK, B2B directory