Pay-Per-Post the New Directory Submission?

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1) primarily you’re getting the insight and “approval” of a blogger who already has a readership – and if you’re targeting your campaign well, you’ll be contextually relevant to their audience

2) blogs are more vertical than directories … and are more authoritative (this is an untested assumption-based claim)

3) a paid blog post is more likely than a directory submission to get linked to and passed around – whether it does or not will depend on the individual who’s getting paid

4) when one smart company gets its business together and provides paid-post distribution deals for related bloggers (like the techmeme sponsor post box) you’ll see your links spread far and wide

And please note that a MySpace Exec recently joined PayPerPost. To leave a company that’s jamming for a small start up is significant of confidence in a new model.

Will PayPerPost replace directory submissions in your paid link building strategies? They should certainly supplement them :) And watch for large PR firms to get in on the action too as they slowly grasp the power of blogs… and search engine marketing ;)

See Search Engines Say OK to Pay-per-Post Services by Fishkin. []

About the Author

(55 Posts)

Garrett French educates SEO and PR teams on content and engagement-based link building strategies that drive targeted referral traffic and deliver SERP domination. Learn more about him and his services at CitationLabs.com.

3 Comments*

  1. Pay per post will change the entire blogsphere in a very few time, be aware bloggers !!

  2. Blogs are very relevant in google serps so idea of paid posts is a reality.

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