About a week or so ago, I stumbled upon a post made by the SEO Loser regarding an experience he had as a first-time attendee of PubCon.
In it, the blogger described how he went into the conference with high expectations of meeting many of the people he admired and followed (in terms of keeping on top of their work… not in the “stalking” kind-of-sense), but what he got in return was quite different.
Unfortunately, it turned out that most of the knowledge was only one-sided. He felt that he knew the people he was meeting very personally, but they knew nothing about him. So the experience turned out to be quite awkward.
That actually raised a discussion in our office. It’s fascinating that the SEM industry is so close-knit that it feels like everybody knows everybody. We work with many leaders of the industry that contribute to our publication. We talk to them, read their blogs, participate in discussions. We communicate with each other to such an extent that sometimes it feels like we’re all a part of one big company working towards a common goal (although everybody’s in a different department).
However, the ironic thing is that we’ve actually never met the majority of the people that we work with and that play a such important role to our business and to our industry. It doesn’t necessarily stop us from working together, but it is an interesting thought after all.