People of the SEM-o-sphere

3 comments

About a week or so ago, I stumbled upon a post made by the SEO Loser regarding an experience he had as a first-time attendee of PubCon.

In it, the blogger described how he went into the conference with high expectations of meeting many of the people he admired and followed (in terms of keeping on top of their work… not in the “stalking” kind-of-sense), but what he got in return was quite different.

Unfortunately, it turned out that most of the knowledge was only one-sided. He felt that he knew the people he was meeting very personally, but they knew nothing about him. So the experience turned out to be quite awkward.

That actually raised a discussion in our office. It’s fascinating that the SEM industry is so close-knit that it feels like everybody knows everybody. We work with many leaders of the industry that contribute to our publication. We talk to them, read their blogs, participate in discussions. We communicate with each other to such an extent that sometimes it feels like we’re all a part of one big company working towards a common goal (although everybody’s in a different department).

However, the ironic thing is that we’ve actually never met the majority of the people that we work with and that play a such important role to our business and to our industry. It doesn’t necessarily stop us from working together, but it is an interesting thought after all.

Boris

Add Your Comments

  • (will not be published)

3 Comments

  1. SEM Certification

    I had a completely different experience than the guy you referred to and I think its because I reached out to those people prior to meeting them. One way was to comment on their blogs, something that isn't done often enough. I recommend making relevant comment on the people's blog you admire and take it from there.

  2. Andrey Milyan

    Although it is interesting to see an alternative perspective on SEM conferences, the worst thing you can do is take a negative stand in your blogging.

    Instead of approaching the issue constructively and try to understand what went wrong, SEO Loser is bashing people on his blog, whining about his experience.

    But I do have to agree with Boris here. With so much interaction between people through blogs and forums, it feels like we've known each other for a very long time.

  3. Andrey, I'm sorry you felt that way--I didn't mean for the post to come across as 'bashing.' It wasn't supposed to be interpreted as a complaint, either, but instead as a (hopefully) humorous reflection on my own unrealistic expectations and blunders.

    Anyway, cool post Boris.. I totally agree with your sentiments on the SEO community.