A business looking for SEO services has plenty of options and plenty of SEO service providers to choose from. However, they don’t hold all of the power. An SEO company can choose not to work with a potential client for a variety of reasons. It’s important for an SEO firm to determine that the potential client will be a good fit and that they will actually be able to achieve results for the client. Here are a few characteristics of a potential client that an SEO company may choose not to work with:
1. Has Worked With Many Firms
If a potential client has worked with more than one or two firms in the last few years that’s typically not a good sign. It’s doubtful that all of the firms were doing a terrible job. More likely, the potential client is the problem.
2. Has Unrealistic Expectations
If a potential client says that they want to rank number one for a variety of keywords, and they want it done within a few months, they clearly don’t understand SEO. An SEO client needs to understand from the start that SEO is a long term process.
3. Has a Search Engine Penalty
If a potential client has a severe search engine penalty, an SEO company may be hesitant to take on the work. It can take a long time to recover if the penalty was severe enough and clients often aren’t patient enough to wait. The SEO company doesn’t want to be blamed for what was done before they even started working on the site and is hesitant to have their work associated with a site that was penalized.
4. Is Working with Multiple Firms
SEO isn’t a collaborative process. It’s not uncommon for a business owner to be responsible for more than one website. Hiring a different firm for each website isn’t the best course of action. Clients that do this typically put one firm up against the other. Each firm has its own process and its own way of doing things. You don’t want too many “cooks in the kitchen”.
5. Isn’t Willing to Contribute
An SEO client can’t sign on the dotted line and then disappear. In order for an SEO campaign to be successful the client plays an integral role throughout the process. An SEO firm needs to know what is going on within the business and be viewed as a team member, not just an outside vendor that is kept in a silo.