Potential Red Flags To Watch For With An SEO Client

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A business looking for SEO services has plenty of options and plenty of SEO service providers to choose from.  However, they don’t hold all of the power.  An SEO company can choose not to work with a potential client for a variety of reasons.  It’s important for an SEO firm to determine that the potential client will be a good fit and that they will actually be able to achieve results for the client.  Here are a few characteristics of a potential client that an SEO company may choose not to work with:

1.  Has Worked With Many Firms

If a potential client has worked with more than one or two firms in the last few years that’s typically not a good sign.  It’s doubtful that all of the firms were doing a terrible job.  More likely, the potential client is the problem.

2.  Has Unrealistic Expectations

If a potential client says that they want to rank number one for a variety of keywords, and they want it done within a few months, they clearly don’t understand SEO.  An SEO client needs to understand from the start that SEO is a long term process.

3.  Has a Search Engine Penalty

If a potential client has a severe search engine penalty, an SEO company may be hesitant to take on the work.  It can take a long time to recover if the penalty was severe enough and clients often aren’t patient enough to wait.  The SEO company doesn’t want to be blamed for what was done before they even started working on the site and is hesitant to have their work associated with a site that was penalized.

4.  Is Working with Multiple Firms

SEO isn’t a collaborative process. It’s not uncommon for a business owner to be responsible for more than one website.  Hiring a different firm for each website isn’t the best course of action.  Clients that do this typically put one firm up against the other.  Each firm has its own process and its own way of doing things.  You don’t want too many “cooks in the kitchen”.

5.  Isn’t Willing to Contribute

An SEO client can’t sign on the dotted line and then disappear.  In order for an SEO campaign to be successful the client plays an integral role throughout the process.  An SEO firm needs to know what is going on within the business and be viewed as a team member, not just an outside vendor that is kept in a silo.

About the Author

Nick Stamoulis is the President and Founder of http://www.Brick Marketing.com/. With over 12 years of experience, Nick has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing, and internet marketing experience, Nick has successfully increased the 
online visibility and sales of clients in all industries. He spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications,

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