A business looking for SEO services has plenty of options and plenty of SEO service providers to choose from.A� However, they dona��t hold all of the power.A� An SEO company can choose not to work with a potential client for a variety of reasons.A� Ita��s important for an SEO firm to determine that the potential client will be a good fit and that they will actually be able to achieve results for the client.A� Here are a few characteristics of a potential client that an SEO company may choose not to work with:
1.A� Has Worked With Many Firms
If a potential client has worked with more than one or two firms in the last few years thata��s typically not a good sign.A� Ita��s doubtful that all of the firms were doing a terrible job.A� More likely, the potential client is the problem.
2.A� Has Unrealistic Expectations
If a potential client says that they want to rank number one for a variety of keywords, and they want it done within a few months, they clearly dona��t understand SEO.A� An SEO client needs to understand from the start that SEO is a long term process.
3.A� Has a Search Engine Penalty
If a potential client has a severe search engine penalty, an SEO company may be hesitant to take on the work.A� It can take a long time to recover if the penalty was severe enough and clients often arena��t patient enough to wait.A� The SEO company doesna��t want to be blamed for what was done before they even started working on the site and is hesitant to have their work associated with a site that was penalized.
4.A� Is Working with Multiple Firms
SEO isna��t a collaborative process. Ita��s not uncommon for a business owner to be responsible for more than one website.A� Hiring a different firm for each website isna��t the best course of action.A� Clients that do this typically put one firm up against the other.A� Each firm has its own process and its own way of doing things.A� You dona��t want too many a�?cooks in the kitchena�?.
5.A� Isna��t Willing to Contribute
An SEO client cana��t sign on the dotted line and then disappear.A� In order for an SEO campaign to be successful the client plays an integral role throughout the process.A� An SEO firm needs to know what is going on within the business and be viewed as a team member, not just an outside vendor that is kept in a silo.