PPC Landing Page Optimization

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About the Author

Rebecca Appleton (84 Posts)

I am the operations director at SEO agency AppleJupp and trained as an online journalist. I head up AppleJupp'ssearch engine optimisation team which means being on top of industry trends, attending and speaking at conferences and testing new initiatives.

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  1. SearchCap: The Day In Search, October 20, 2009 says:
    October 20, 2009 at 4:09 pm

    [...] PPC Landing Page Optimization, Search Marketing Standard [...]

  2. Rob says:
    October 25, 2009 at 10:09 am

    Rebecca;

    Great post. Just went through this myself, in fact.

    After two years of smooth running, my AdWords account started to drop in performance.

    I reconfigured the entire account, added 400+ new KWs, and now it’s humming along again, even better than before.

    It’s all described here:

    http://agentgenius.com/g-rants-insanity-more/real-estate/basic-adwords-lessons-learned/

    When you get a chance, check out one of my landing pages and let me know what you think.

    There are 50 of them down the right hand side of my site.

    Here’s one:

    http://www.atlantarealestateinfo.com/windward.php

    The goal is to click on the button in the middle, under the photo.

    Thanks!

    Rob

  3. Yahoo! Publisher Network » Blog Archive » Publisher News and Views From Around the Web says:
    October 28, 2009 at 3:22 pm

    [...] bounce and tells you what you can do about it. She’s also kind enough to offer tips on how to optimize your landing page for PPC. All that for free. There’s a reason we like [...]

  4. Stem the Bleeding: A First Aid Kit for Amazon-direct PPC Affiliates says:
    January 15, 2010 at 7:42 am

    [...] PPC Landing Optimization – SEJ [...]

  5. Johnny says:
    January 22, 2010 at 1:06 pm

    Great post Thanks a lot for sharing this information have really proven to be helpful. I really enjoy reading easy articles leading straight to the point.

  6. Rex Dixon says:
    January 27, 2010 at 11:54 am

    Rebecca,

    Finally someone that acknowledges of all the key points – testing or as we like to say – always be testing ( http://www.abtests.com/ ) is the key to making your landing page work.

    Have you by chance surfed by Performable ( http://www.performable.com ) yet?

    Rex

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