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PPC Landing Page Optimization
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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[...] PPC Landing Page Optimization, Search Marketing Standard [...]
Rebecca;
Great post. Just went through this myself, in fact.
After two years of smooth running, my AdWords account started to drop in performance.
I reconfigured the entire account, added 400+ new KWs, and now it’s humming along again, even better than before.
It’s all described here:
http://agentgenius.com/g-rants-insanity-more/real-estate/basic-adwords-lessons-learned/
When you get a chance, check out one of my landing pages and let me know what you think.
There are 50 of them down the right hand side of my site.
Here’s one:
http://www.atlantarealestateinfo.com/windward.php
The goal is to click on the button in the middle, under the photo.
Thanks!
Rob
[...] bounce and tells you what you can do about it. She’s also kind enough to offer tips on how to optimize your landing page for PPC. All that for free. There’s a reason we like [...]
[...] PPC Landing Optimization – SEJ [...]
Great post Thanks a lot for sharing this information have really proven to be helpful. I really enjoy reading easy articles leading straight to the point.
Rebecca,
Finally someone that acknowledges of all the key points – testing or as we like to say – always be testing ( http://www.abtests.com/ ) is the key to making your landing page work.
Have you by chance surfed by Performable ( http://www.performable.com ) yet?
Rex
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