Finally someone that acknowledges of all the key points – testing or as we like to say – always be testing ( http://www.abtests.com/ ) is the key to making your landing page work.

Have you by chance surfed by Performable ( http://www.performable.com ) yet?

Rex

Great post. Just went through this myself, in fact.

After two years of smooth running, my AdWords account started to drop in performance.

I reconfigured the entire account, added 400+ new KWs, and now it’s humming along again, even better than before.

It’s all described here:

http://agentgenius.com/g-rants.....s-learned/

When you get a chance, check out one of my landing pages and let me know what you think.

There are 50 of them down the right hand side of my site.

Here’s one:

http://www.atlantarealestateinfo.com/windward.php

The goal is to click on the button in the middle, under the photo.

Thanks!

Rob