SMS: Chris, welcome. 10e20 was founded in 2001 operating out of a Brooklyn apartment with a grand total of $425 in the bank and is now an extremely successful company with offices in New York and Florida. How did you come up with the idea for the name “10e20″?
Chris: We get asked this question A LOT. It goes back to where we started and the programming blood in us. 10e20 is shorthand for the number 10 times 10 raised to the 20th power. But more importantly, my wife and I came up with the name when we were working in a building at 915 Broadway in Manhattan. The side entrance was on 10 East 21st Street and “10e20″ sounded better than “10e21.” This was also back in the days when directories could actually drive traffic to you and numbers came before letters – so every little bit helped. The interesting thing is now we are usually at the top of blogrolls due to the same logic.
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