Practice White Hat SEO For Long-Term Results

3 comments

For those that haven’t been operating in the industry for years, search engine optimization can seem like an overwhelming undertaking.  There’s a lot to understand and the industry is always changing.  While this is true, perhaps the most important fundamental difference to understand is the difference between black hat SEO and white hat SEO.

There are plenty of SEO tactics to implement into your campaign, however some are viewed more favorably by the search engines and others are frowned upon.  White hat tactics “play by the rules” of the search engines.  Black hat tactics don’t.  Black hat tactics are cheap ways to try and game the system in order to see results faster.  The search engines are smart and black hat SEO tactics will eventually catch up with you and can result in penalties and lost traffic.  However tempting it may be, avoid black hat SEO tactics and implement white hat alternatives instead.

Perhaps one of the oldest black hat SEO tactics is keyword stuffing.  Keywords are an important part of an SEO campaign.  In order to execute a campaign properly, one of the first steps is to conduct keyword research in order to find out how target audience members are searching for the products or services that you offer.  The most relevant keywords that have search volume should be naturally incorporated into every page of a website and into content that is published elsewhere on the web to improve visibility and links.  The search engine spiders pick up on keywords to determine relevance when ranking websites.

Black hat SEO practitioners try and use this to their advantage and “stuff” as many keywords into the content as possible.  While this is bad from a search engine perspective, it’s especially bad from a website visitor perspective.  It makes for a poor reading experience and can turn off potential clients and customers.

Another popular black hat SEO tactic is buying links and participating in link exchanges.  Inbound links pointing to a website convey trust to the search engines.  Links should build naturally over time.  If a website grows a quick number of inbound links in a short period of time, that’s a red flag to the search engines.  Links should be earned, not bought.  They should also be coming from relevant sources.  Instead of paying for links from any old site, a website owner should concentrate on creating a link building campaign that is based on getting quality content shared naturally.

Black hat SEO is evolving along with SEO and there are always new ways to try and trick the system.  Now that social media is becoming a huge part of SEO and social media brand pages rank in the search engines, black hat practitioners have started launching many different social profiles that each target a different set of keywords in order to get those profiles indexed and ranked for that keyword.  This tactic is spammy because it ruins the user experience.  People that are interested in the brand won’t know which account to follow.  Instead, build up one brand page per social network and optimize it as much as possible.  Create quality content for followers in order to build natural social links over time.

About the Author

Nick Stamoulis is the President and Founder of http://www.Brick Marketing.com/. With over 12 years of experience, Nick has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing, and internet marketing experience, Nick has successfully increased the 
online visibility and sales of clients in all industries. He spends his time working with clients, writing in his blog, publishing the Brick Marketing SEO newsletter (read by over 130,000 opt-in subscribers!) and also finds time to write about SEO in some of the top other online publications,

Add Your Comments

  • (will not be published)

3 Comments

  1. I am so ever loving completely bored with this topic and people talking about it that really don't even know what they are talking about. Keyword stuffing? What is this like 1999? Seriously. Link exchanges are black hat? Really? What do you base this on? So is MSN black hat when they link the sites in their network together. Is me and a company I have a relationship with linking to one another black hat? According to you I guess it is. The reality is most of the people writing this stuff today have no clue, this is no exception. I know black hat SEO I have done it and it ain't link exchanges and key word stuffing. The reality is black hat, real black hat is beyond the understanding of people that write articles like this. Seriously get up to speed or take up another subject. Reality the engines don't give a rats butt about keyword stuffing. It stopped being something they cared about years ago WHEN IT STOPPED WORKING. Algorithms are far more advanced today then 2004. They don't need to concern themselves with amateur nonsense at this point. What are you going to advise against next hidden text? Anything competitive at this point is so link driven as not to matter. Link buying is black hat? Well depends if you buy links in a turn key spam network sure. But if buy links selectively you gain rankings and there is no way for anyone to id a bought link vs a paid link that way. If you want a top rank for cell phone or play poker today friend you are going to buy a lot of links or it won't happen. Call that black, pink or green if you want I don't care but it is fact. You opened with "For those that haven’t been operating in the industry for years" Well, frankly I have been doing it so many years that I remember when your article was jermaine to SEO. It is sad really that the constant regurgitation of dated and pointless info is what passes for journalism in the SEO world in 2012.

  2. Thanks Jack for sharing your thoughts and opinions about white hat and black hat SEO. I have been optimizing websites for over 12 years and you would be surprised how many people that have not been in the SEO industry as long as we have still do not understand or know this stuff. Thanks again & take care, NIck

  3. this post was could be the incentive for seo service providers ,,, thanks for this commitment dude