Press Release Distribution Sites For 2012

15 comments

Every year, more and more businesses get turned on to the power of online press. As advertising gets more expensive and the organic search landscape more competitive, a well timed press release can help to bridge the gap and shut out the competition. However long you’ve been using online PR as a search marketing tool and however many press releases you issue a month, finding good quality press distribution sites is a must. Not only will the better sites be much more valuable in terms of link juice, they’re also more likely to be included in Google News and syndicated elsewhere, giving priceless exposure at the top of the search results.

As 2011 draws to a close, it’s the perfect time to start cramming for 2012 – which press distribution sites should you use? Are there any new channels that you need to investigate? And are some of the old favorites suffering post Panda? Our round up of sites to try over the next 12 months should be considered a starting point for your distribution strategy. You may already have other services in your arsenal that are tried and tested but, adding a few of these new sites will keep your online marketing fresh…

1.      Press Method (www.pressmethod.com)

Press Method offers both free and paid press distribution. The free service gives basic feedback including next day distribution and number of times the release has been viewed. Paid distribution is offered on a sliding scale, so if you find some extra cash in the budget or have a particularly important PR to push, you can pick and choose the services you require based on the amount of spend available. Distribution via Google News costs $29 and submission to multiple search engines $39.

2.      Free Press Release Centre (http://www.free-press-release-center.info/)

An online news and press release distribution service for small and medium-sized businesses, Free Press Release Centre gives one search engine friendly link with optimised anchor text with each free submission. An upgrade to three links in the body of the text is available with the PRO service.

3.      SB Wire (www.sbwire.com)

Choose from a free (advertising supported) or paid for press distribution. The pro membership is based on a monthly fee and gives an ample 20 press release license as well as featured placement and search engine optimisation tools. There’s also a free 30 day trial for premium membership available from the site’s home page so you can try before you buy. The membership includes distribution via three newswires for added visibility.

4.      PR.com (www.pr.com)

A powerful press distribution tool, PR.com also gives the option of paid and free press release distribution, with the added offering of a company profile page. Both paid and free accounts give distribution to online news sites including Yahoo! news, Google News, MSN and the NBCi news desk.

5.      I-newswire (www.i-newswire.com)

Established press release distribution, used by a number of Fortune 500 companies as well as small to medium sized businesses. The site offers small business-specific packages, priced at $47 per month. This gives two premium featured releases which will appear on the homepage of the site, as well as two basic PRs. This license permits 5 links in the body of the release so is useful for SEO purposes as well as a logo and other images.

6.      PR Web (www.prweb.com)

Easily one of the best and most well known of all press release distribution sites with a Google PageRank of 7, PR web remains the distribution network of choice for many of the nation’s leading businesses. The downside to the service is the price – one basic release costs $89 with premium distribution running to $369 per release. For small businesses, this cost is likely prohibitive on a regular basis however, for very big press releases it’s worth investing once or twice per year.

About the Author

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

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15 Comments

  1. Rebecca, It is kind of surprising that you are offering a list of 2nd and 3rd tier networks for this purpose without mention of the gold standard of PR Newswire and BusinessWire. Both do charge more than the list of sites you mention above, but you basically get what you pay for. For example, I recently was courted by the PR Web sales team (who was bought out by Vocus recently, which gives is more credibility than the freebie site PR Web used to be in the past). When testing releases through their platform, I didn't get a single media call and had trouble finding our story even within Google News, Yahoo! News and Bing. Their sales rep bluntly told me *after* we paid for the service, that we shouldn't be looking at PR Web as a newswire service, but rather a supercharged SEO-optimized site that listed our content. And even on that account, they failed to deliver. Nevertheless, the sales rep immediately withdrew their aggressive stance. I've had similar experience with some of the others on your list. It's amazing how many sites out there claim to be press release distribution sites, but basically only have content farms that replicate the press release across their own network of dozens or hundreds of websites -- which Google actually penalizes because of duplicate content issues. I personally would recommend sticking to the top tier distribution services that are legitimate by all journalists' standards -- which will get you exposure to journalist/writers as well as the SEO backlinks you want to increase your Google PageRank.

  2. There is no free lunch in this world. But I still feel that some of the PR sites does help in getting the word out. For an individual and small firm whose budget is limited can opt in for such press release sites. I agree that they are not more than a content farm.There are just Press release sites not PR distribution sites.

  3. Ron

    For North America you should include WireService.ca. They were not hit by Panda, Penguin or any other animal as they don't allow their service to be abused by 'SEO' people. They only publish original material over their wire. The cost is perfect and they seem to do North America right.

  4. Hey Admin Thanx for the great list . I just want to ask you about Sharewellnewswire.com .Sharewell Newswire offers free/paid press release distribution services . It will be a pleasure if you add Our Website in Your data base . Here are the other Details : Complete name : Sharewell Newswire Link : http://www.sharewellnewswire.com/ Google Pr : 2 Thanx

  5. Thans for the list. Prlog is also good.

  6. Hitch

    What irks me the most about this list, and the providers of these services, is that basically, they're link farms. They don't "distribute" anything; the content sits there, available either directly or via XML/RSS feeds to anyone who wants it. I'd cheerfully pay a *reasonable* fee for actual distribution, but I think that $89 a release for a "basic" release, or $200 for "advanced" (so you can have "placement on local news sites," big whoop) is obscene. The big services--PRWeb, i-Newswire, etc., simply charge TOO MUCH. The ones that are affordable you can replicate with a ping and an RSS feed. It's a shame that it's so utterly out of control. I mean, what we're talking about here is paying $200, $300 or $400 for your article to get "pushed" via automated RSS feeds to specific news organizations, which may or may not use it. Companies like mine, which could use 20 releases a month, simply cannot afford it. I mean, it's all super that PRWeb distributes via a quarter-million "news feeds," but there is absolutely no way of knowing how many of those feeds get picked up or even looked at. It's a very frustrating field.

  7. WireService.ca showing 403 error

  8. You failed to look at www.prunderground.com. They are used by numerous SEO companies worldwide. Just have to let you know that I am the Editor-in-Chief there. Our releases appear on Google News, and over 40 social sites within 5 minutes of distribution. Many of our smaller clients come to us because paying they get more bang for their buck than a $400 release. Check it out!!

  9. Might I suggest PR NewsChannel (http://www.prnewschannel.com) as a solution. Affordable, effective.

  10. Another good one is Prlog. Press release is instant plus you get some traffic.

  11. Thanks for sharing great PR list. Add one more free press release submission websites http://www.easy-pressrelease.com/ in your list.

  12. Deciding on a Press Release and choosing the right service provider can be kind of confusing. There are tones of them out there. I like how you stick with only a few options, and don't get everyone confused with offering too many options.

  13. I would like to suggest Pressdoc's social press releases. You can check them out at: http://press-release-media.com I prefer their service over the others in the list here. But I may be biased due to the fact that I'm Dutch :)

  14. Please take a look at the EIN Presswire located at www.einpresswire.com. Thank you.

  15. Connect2Business is a business directory which allows business to submit press releases and job vacancies. The website is completely free to register a business, create a profile and to submit press releases. Do check it out and let me know if you could add the site to your list. http://www.connect2business.co.uk