Every year, more and more businesses get turned on to the power of online press. As advertising gets more expensive and the organic search landscape more competitive, a well timed press release can help to bridge the gap and shut out the competition. However long you’ve been using online PR as a search marketing tool and however many press releases you issue a month, finding good quality press distribution sites is a must. Not only will the better sites be much more valuable in terms of link juice, they’re also more likely to be included in Google News and syndicated elsewhere, giving priceless exposure at the top of the search results.
As 2011 draws to a close, it’s the perfect time to start cramming for 2012 – which press distribution sites should you use? Are there any new channels that you need to investigate? And are some of the old favorites suffering post Panda? Our round up of sites to try over the next 12 months should be considered a starting point for your distribution strategy. You may already have other services in your arsenal that are tried and tested but, adding a few of these new sites will keep your online marketing fresh…
1. Press Method (www.pressmethod.com)
Press Method offers both free and paid press distribution. The free service gives basic feedback including next day distribution and number of times the release has been viewed. Paid distribution is offered on a sliding scale, so if you find some extra cash in the budget or have a particularly important PR to push, you can pick and choose the services you require based on the amount of spend available. Distribution via Google News costs $29 and submission to multiple search engines $39.
2. Free Press Release Centre (http://www.free-press-release-center.info/)
An online news and press release distribution service for small and medium-sized businesses, Free Press Release Centre gives one search engine friendly link with optimised anchor text with each free submission. An upgrade to three links in the body of the text is available with the PRO service.
3. SB Wire (www.sbwire.com)
Choose from a free (advertising supported) or paid for press distribution. The pro membership is based on a monthly fee and gives an ample 20 press release license as well as featured placement and search engine optimisation tools. There’s also a free 30 day trial for premium membership available from the site’s home page so you can try before you buy. The membership includes distribution via three newswires for added visibility.
4. PR.com (www.pr.com)
A powerful press distribution tool, PR.com also gives the option of paid and free press release distribution, with the added offering of a company profile page. Both paid and free accounts give distribution to online news sites including Yahoo! news, Google News, MSN and the NBCi news desk.
5. I-newswire (www.i-newswire.com)
Established press release distribution, used by a number of Fortune 500 companies as well as small to medium sized businesses. The site offers small business-specific packages, priced at $47 per month. This gives two premium featured releases which will appear on the homepage of the site, as well as two basic PRs. This license permits 5 links in the body of the release so is useful for SEO purposes as well as a logo and other images.
6. PR Web (www.prweb.com)
Easily one of the best and most well known of all press release distribution sites with a Google PageRank of 7, PR web remains the distribution network of choice for many of the nation’s leading businesses. The downside to the service is the price – one basic release costs $89 with premium distribution running to $369 per release. For small businesses, this cost is likely prohibitive on a regular basis however, for very big press releases it’s worth investing once or twice per year.