Search Marketing Standard has been covered by a variety of publications and industry blogs. We’ve selected some of the best ones and included them below. If you wrote about our magazine and are not listed here, please contact our Editorial department here.
Talking Search Marketing Standard with Boris Mordkovich
June 14th, 2007
Search Marketing Standard (SMS) is a print publication that first appeared in the spring of 2006. I was a bit skeptical when I first heard about it, not because I knew anything about it, I just didn’t want to get my hopes up too high. But I tell you what, my skepticism went away with issue number one. I’m a fan and am always happy to see a new one arrive. The magazine has well respected names in the industry doing the writing, the content is fresh and informative, it’s laid out well, pleasing to the eye, and easy to read.
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A Look at Search Marketing Standard Magazine
June 8th, 2007
A few weeks later I found myself thumbing through my shiny new Search Marketing Standard (SMS). It had a nice layout that was engaging, no fly by night stuff here. My bff Todd said that I would know the names and that proved to be true. Jaimie Sirovich, Kristi Serrano and Kim Krause Berg immediately stood out as people I knew. SMS made a good first impression on me.
My overall impression was very positive and I’ll be recommending the magazine to my friends. I guess my whoredom totally paid off, I scored a great magazine.
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Search Marketing Standard Focuses on SEM Training and Welcomes Usability Topics
May 20th, 2007
While the Summer issue seemed on the thin side, it continues to deliver thoughtful articles that are intended to be referred to at any time. One of my favorites was written by Jaime Sirovich, where he describes in easy to understand terms exactly why search engines struggle with FLASH, images and AJAX technology. He provides example code workarounds to help search engines read the text on a page even with typical obstructions.
Eric Ward describes the logic and lack of logic behind linkbait. The Industry Analysis section included two usability oriented articles; one written by me called “Persuasive Web Design” and another written by Barry Welford titled, “Mobile Marketing and Usability”. This was the first time I made it into a print publication of this caliber. It was both exciting and an honor to be asked. Other Industry Analysis pieces were contributed by Chris Boggs, of SEMPO and Avenue A Razorfish, and Tom Dahm.
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Winter Issue of Search Marketing Standard Features Well-Known SEM’s
November 29th, 2006
This issue is juicy. The articles aren’t basic search engine marketing or basic search engine material. The writers were a personal thrill, not experienced in any other publication I receive. I flipped through it and drove my husband, Eric, crazy, with remarks like, “Oh! There’s Rand!” and “I know that guy,” and “I thought he was younger!” (I won’t tell you which author I said that about.)
This magazine continues to be a real joy to read. The advertisements have a Web 2.0 look to them, with bright colors and large fonts. It’s funny to scan the ads and say to myself, “Oh, there’s Bob Mutch! I know him!” or “Hey, Andy Beal has an ad in there. Cool!”
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A magazine for search engine marketing
October 2, 2006
In our review of the first issue of the only paper based search engine marketing periodical in the world, we concluded that it was well worth the price. And indeed, the second issue confirms that the magazine is a must read for anyone remotely connected to search engine marketing.
The Search Engine Marketing Standard is already an important source of search engine marketing information and analysis and it keeps getting better.
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Search Marketing Standard (Review)
August 22, 2006
I received a review copy of Search Marketing Standard (the Fall issue). The magazine’s quite nice. It focuses on search engine optimization techniques, expert interviews, landing page optimization (e.g. A/B split tests), URL rewriting with programming examples and such. Articles are easy to read, without artificial “verboseness” to fill the pages. The overall philosophy of the magazine is clearly white-hat, a good thing to see.
As much of this issue reads like a general overview and guide, I wonder if the makers will be able to find new content for each issue. It might be nice to see more case studies (and possibly, more numbers – I was curious to see how much money those guys make with their different optimized websites). Or a couple of web promotion techniques that don’t rely on search. But all in all, the mag is off to a good start. I guess like a good website they’ll work with the reader feedback they get to improve future issues, so let’s see how they evolve.
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Search Marketing Standard Contains More Meat This Time
August 21, 2006
Alerted by Andrey Milyan, Editor-in-Chief of Search Marketing Standard magazine, that it should be in my mailbox by now, I sent my son off to check. He came back with the second issue of this new quarterly publication. Glancing through, I see they’ve followed up on the feedback that readers wanted more content.
I still enjoy the colors, the glossy pages and even the ads are nicely displayed. The articles remain targeted to newer practioners in the search engine marketing industry. None really get into the user centered design connection, but their focus may not intend to reach past traditional SEO/M boundaries.
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The Search Marketing Standard Fall Issue
July 14, 2006
The issue will also cover search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics.
Mordkovich & Co will definitely follow up on one of them: It will be 30% larger than its predecessor, he says, and will contain more intermediate to advanced material as readers have requested.
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Search Marketing Standard - Issue 2
July 13, 2006
Boris Mordkovich, Publisher of Search Marketing Standard, emailed me today letting me know that the 2nd issue of Search Marketing Standard is hitting the printers within a week and will be out in August.
The first issue contained less content than most expected, but this upcoming issue will be significantly larger.
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The Search Marketing Standard
June 6, 2006
In the Search Engine Marketing Standard’s own words, the magazine is “devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics.”
Indeed it does. Moreover, it tries to bridge the gap between the search engine marketing professional and the marketing generalist, including both general basic introductions to various topics, as well as more in depth, specialized analysis.
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Search Marketing Standard a Hit!
May 24, 2006
If you’ve not already subscribed to the newly launched Search Marketing Standard magazine, you should sign-up immediately.
There’s a lot of great search marketing advice already available online, and much of it requires either a paid subscription or the purchase of a report. SMS is only $10 per year, and for that money, you won’t find a better resource for keeping up to date on industry trends and news.
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Search Marketing Standard Hits The Newsstands
April 24, 2006
I reported last week that the new search marketing magazine, the Search Marketing Standard was delivered to over 15,000 people. Danny first mentioned this magazine back in April, and now it is here. The first issue has a lot of nice beginner style articles on SEM as well as some news related coverage from the industry. The next issue is expected by the end of August with the cover story being “Search Engine Marketing and Web Site Usability - a Winning Combination.”
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First Issue of the Search Marketing Standard Released
May 22, 2006
As Kim reported here back in January 2006, the magazine Search Marketing Standard has finally been sent out. I received my copy over the weekend and just reviewed the topics now.
They have about 19 advertisers, including WebmasterWorld’s PubCon. They sent out, reportedly, over 15,000 of them. They put a free plug for this blog in the magazine, which is appreciated. The magazine seemed a bit thin, but it is the first edition.
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The Glossy New Search Marketing Standard
May 17, 2006
After reading on the Internet, for ten years, everything I ever wanted to know about search engines and how to market to them, I was surprised to discover how much cooler it is to get the new Search Marketing Standard magazine in the mail.
It’s glossy. Colorful. With readable fonts that don’t need to be resized. The full-page ads are classy and bold. Articles start off on the left page and continue in sequence with little interruption. Featured sections are well labeled. It looks professional. It graces my coffee table.
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Search Marketing Magazine Coming Soon
April 6 , 2006
Want to read the magazine? It debuts in a few weeks, and if you’re US based, you can get the first year free through April 30. And that’s free — no credit card is apparently required. Those of us outside the US have to cough up the $20 bucks.
But it’s nice to see this one now. It’s another sign of search growing up to the point that those who simply prefer material printed on dead trees can tune into the industry. And I’m a firm dead tree reader myself.
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Get Your Free Subscription to Search Marketing Standard
April 6 , 2006
You’ve got until April 30th to take advantage of a free subscription to the newly launching Search Marketing Standard magazine.
So you can either procrastinate and buy a subscription or you can get in now. As an English Gecko once said, “it’s like pie and chips….for free”.
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Search Marketing Standard Magazine Becomes a Media Partner for WebmasterWorld’s PubCon Conference
February 20, 2006
Search Marketing Standard, the first and only quarterly magazine completely devoted to the search marketing industry, has announced a media partnership with WebmasterWorld’s PubCon, an educational conference and industry trade show programmed specifically for website site owners and search marketing professionals.
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Search Engine Marketing Magazine
January 31, 2006
How do you know an industry is maturing?
It gets its own trade magazine.
Such is the case with the Search Engine Marketing Industry, which this year is getting its very own “Search Engine Marketing Standard” magazine which will be published on a quarterly basis.
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New Search Marketing Magazine Launches
January 30, 2006
The print publication, dubbed Search Marketing Standard will publish four times a year and will feature article and information about search engine marketing, pay-per-click advertising, search related news and more. Expected to run its first issue this summer, Search Marketing Standard is offering a free one year subscription to anyone that registers before February 28th.
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Search Marketing Mag Launching In May
January 26, 2006
Bathroom reading won’t be the same for search engine marketers once the first issue of Search Marketing Standard magazine starts to hit subscriber mailboxes this year.
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New Magazine for Search Engine Marketers called Search Marketing Standard
January 26, 2006
The first magazine “dedicated to solely covering SEM ” has been launched. There is a free subscription offer that runs until February 28th.
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Search Marketing Print Mag to Launch
January 26, 2006
I just got off the phone with Boris Mordkovich, co-author of the Pay-Per-Click Search Engine Marketing Handbook and now publisher of the Search Marketing Standard, a print magazine “completely devoted to the world of search marketing.”
This quarterly mag will go out to 15-20k marketing folks and subscriptions are free until February 28th.
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Oh fun! A print magazine just for us!
January 26, 2006
Just got word of a new print magazine devoted to the search marketing world will be coming out this summer. It will be called Search Marketing Standard and will cover PPC, SEO, web analytics, click fraud, local and contextual search and other search-related topics. Articles will include advice from experts, interviews with the who’s-who list, reviews of tools and more.
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Start the Presses: New Standard for SEM
January 26, 2006
The folks who brought you the Adwatcher click fraud monitoring tool - is getting into the publishing business this spring; they’re all set to debut the “first and only” print periodical about SEM, Search Marketing Standard. That’s with ink, paper, the whole bit.
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The Search Marketing Standard - a New Print Magazine for Search Marketers
January 26, 2006
A new search engine marketing print magazine is due to be release this summer entitled The Search Marketing Standard. I first came upon this news at Search Engine Roundtable.
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