Avoid SEO Disasters: Make A Brand Manager Your New Best Friend

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Synopsis – Quite often, those involved in search engine marketing projects for a client will find themselves at odds with those in charge of brand management. The problem can arise for many reasons, but one of the main difficulties usually comes about because those involved in SEO rely on stats and metrics to plan changes, while brand managers work from their perception of the brand. In his article “Avoid SEO Disasters: Make A Brand Manager Your New Best Friend,” Grant Crowell discusses this problem, with a case study to illustrate his points.

To find a solution to this problem, search marketers need to figure out ways to work with brand managers. Grant discusses six areas of concern to focus on when looking for ways to bridge that gap.

1.  Client Information
2.  Audience Information
3.  Keyword Research
4.  Domain Extensions
5.  Marketing Synergy
6.  Keyword Combos

Remember: “The SEO cannot succeed with changing the attitude of the brand manager by simply being confrontational.” Although each situation is unique, Crowell’s article provides a basis for beginning to approach the problem of finding a way to make peace with brand managers and maximize the synergy that is possible when all members of the team are working toward the same goal.

The complete article follows …