Summer 2007 Issue
Cover Story
Insider’s Guide to SEM Training & Certification
As the search engine marketing industry continues its growth by leaps and bounds, training and certification programs are springing up like wildflowers. Many programs are offered by leaders in the areas of search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), and even social media optimization (SMO). David Temple, who runs China Search Marketing Tour, is taking a look at the major training and certification programs available out there.
Features
- Paid Search’s Quality Scores - Kevin Gold reviews quality scores for all top three search engines and gives advice on how to optimize your landing pages and campaigns.
- Think Before You Link…Bait - You’re careful when it comes to getting links only from quality sites. But what about your linkbaiting campaigns? Eric Ward provides some useful tips on how to make sure your linkbaiting efforts don’t do more harm than good.
- Why Big Companies Need Local Search Advertising - People are increasingly relying on search engines to find and contact local businesses, and this change in consumer behavior is taking market share away from traditional print yellow pages and newspaper classified advertising. Find out how your big companies can take advantage of this emerging trend.
- Cultivating Your Blog Community in 10 Easy Steps - Joe Whyte gives step-by-step instructions on how to grow your blog’s audience and engage your readers more.
- Search Engine Friendly HTML With All the Trimmings - once again, Jaimie Sirovich, an author of the new book on SEO for developers, dives into the code, looking at how to make your pages more search engine friendly.
Industry Analysis
In this section, leading SEM experts discuss the state of the industry and make educated guesses as to where it is heading. Some of the topics covered are:
Our Summer 2007 features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.
