Pricing an SEO Initiative – Real-World Prices

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Thanks to Barry at Search Engine Watch for pointing to an extremely informative post on the SEOmoz blog by Randfish, where he lays out “How to Price an SEO Campaign”. Not only does the blog entry include a real client with the real prices they paid for the SEO campaign, it also has attracted a lot of interesting comments.

Check it out if you’d like to see a very well-laid-out chronicle of an SEO campaign, want to see the kind of prices you should think about setting in your proposals, and/or want to share the pain about clients who see the importance of high ranking in the SERPs, but somehow don’t realize that a good campaign to get them there is going to cost some serious money. The layout of the development of the campaign and different factors that were taken into account is a textbook example of how to approach marketing SEO to your clients.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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2 Comments

  1. Andrey Milyan

    Good post, Frances. What about those looking for SEM services? This should give them a good idea of the budget they need to allocate for these marketing services.

  2. Pay for perfromance seo pricing is a great way to hedge a clients bets in the seo world.

    Take a look here: http://www.etrafficjams.com/monthly-maintenance.htm